Even if you have all the materials and physical pieces necessary to host a film screening centered around large movie screens, you may find that your event is lacking in attendee interest for some reason, or that it doesn’t seem to have its own sense of identity. To counter this, film organizers can consider what makes their event unique and try to capitalize on that as they work on turning heads.
Writing for Forbes, Heather Hansen of gyroVoice gives a few tips for any festival arranger to consider, based on her experience with the Denver 48-Hour Film Project. Although her advice seems to come from the filmmaker side rather than the exhibitor in charge of the event, a lot of it just pertains to group dynamics in general and may be equally applicable.
For example, she discusses the importance of having people onhand that you can trust to make things go well. This is just as true for those rushing to make a movie in two days as it is for the people showing said movie. Not only do inflatable screens work best when there are multiple handlers ready to put them up, a festival in general will most likely require many to make things go smoothly.
“Whether you’re working on a short weekend project or a month-long campaign, surround yourself with the best talent,” Hansen writes.
Message received. If you have any doubts about how to make your festival stand out, putting the most enthusiastic individuals at the forefront can be the first step toward a better presence.