Appeal to show-hopping superfans with a convention season screening

by Bob Deutsch

Picking movies that might interest summer geek convention-goers could be one method of increasing attendance to your screening.Picking movies that might interest summer geek convention-goers could be one method of increasing attendance to your screening.

There’s a big crossover between audiences who will dutifully attend a large-scale event and those who care a lot about movies, and with the summer upon us, one can see a trend in conventions for fans that may drive up interest in this form of recreation. Couple that with the fact that large movie screens are often deployed at these kinds of events for promos and you have a readymade audience who may be eager to continue their cinematic interest after they leave the show floor.

But what can your festival do to help take advantage of this timing? It’s not a guarantee, but try some of these tips to help make a big splash with fans:

  • Read up on convention schedules. While Anime Boston has passed us by, there are a number of events across the country worth paying attention to. Comic-Con International is underway at the moment, but the coming months will bring Monster-Mania, New York Comic Con, and the video game convention PAX Prime, just to name a few.
  • Get ahold of some popular fan favorite films. This doesn’t have to mean movies that are playing right now. One panel at the San Diego Comic Con deals with Teenage Mutant Ninja Turtles, so why not pick the original film adaptation from 1990? Get creative and go for selections that might attract genre fans while still broadening their horizons a little.
  • Time your event accordingly. Once you know when the big conventions are occurring, you can start planning your event to catch those attendees just as they return.

Large movie screens can bring both the serious fact-quoting cinematic devotees and those folks just interested in sitting out under the stars together in one place. Think about the factors driving them and you may more easily get them intrigued by the possibilities of your event.

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