Bollywood, the nickname for the India-based film industry, is often considered to be the younger brother of the Hollywood – hence its similarity in titles. In fact, the industry is one of the most profitable and prominent in the world, as India’s population is second only to China and the national sentiment holds these musically-charged films in high esteem.
The popularity of these films has crossed over into American markets, too, with films such as “Slumdog Millionaire”, which received much critical acclaim. Therefore, the upcoming International Film Festival of India (IFFI) may be a heavily attended event, which could call for the need for additional movie screens.
According to the Hindustan Times, the IFFI will be opened by Ang Lee’s “Life of Pi”, which has strong ties to India. This year’s festival will be held in Goa, India and with such a major production scheduled to open the festivities, event organizers may need to use an outdoor movie screen to provide additional seating for film-goers.
The Hollywood Reporter has stated that the Film Bazaar will be held in conjunction with the festival. The Bazaar is, essentially, an international film market ran by the country’s National Film Development Corporation. In addition to showcasing South Asian-themed independent projects that are in the market for distribution, the Bazaar will also include events that discuss topics such as production and screenwriting as well as rough cuts of movies still in post-production.
With the film festival is already attracting a large number of viewers and the Bazaar featuring screenings of independent films, event organizers may benefit from taking advantage of the regions tropical weather and setting up outdoor movie screens to project films outside, which can also allow for more attendees.