South By Southwest kicks off this weekend

by Bob Deutsch

south by southwest kicks off this weekend

After months of build up, South by Southwest (SXSW), the two-week long film, technology and music festival, has arrived. The event began Friday, March 8 and is set to last until March 16. Held in Austin, Texas, SXSW is known for its quirky and innovative taste in the arts, and this year will likely be no different. Since many of the movies shown during the film portion are premiers, a CBS article describes which films are expected to be the next big thing this year.

The film portion is opening with “The Incredible Burt Wonderstone,” a comedy starring Steve Carell and Jim Carrey. The movie, about two magicians who are trying to repair their friendship after being former partners in a magic show, also stars Olivia Wilde and Steve Buscemi.

Another movie audience members may be looking forward to is “Evil Dead,” a remake on the 1981 version. The horror movie is about a group of friends vacationing at a remote cabin, where the discovery of the “Book of the Dead” eventually leads them to be possessed by demons.

Lastly, CBS suggests the film “Spring Breakers,” with James Franco, about a rapper who takes a group of college girls for the “the wildest Spring Break trip in history.” The movie also stars Vanessa Hudgens and Selena Gomez.

Though the film portion has just begin, festivals like South by Southwest and the Sundance Festival are known for screening successful and newsworthy films, and in a growing industry, this has become even more important in recent years. The Sundance Institute even announced that it will be offering a new festival this summer – “Next Weekend” – in Los Angeles, kicking off with an outdoor movie screening. Other event organizers may soon be doing the same.

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